THE TRAVELER SERIES
Branding and packaging for a travel inspired wine series.
The MAZZA collection of fine European varietals exemplifies the parallel terroir and growing conditions between the Lake Erie AVA and similar wine regions from across the globe. The lineage of international winemakers keeps the wine list fresh and exciting, blending New World winemaking techniques with our traditional Italian heritage.
This wine brand/label design needed to embody the wine it holds - something luxurious, worldly, and bold. These qualities heavily influenced the design process and led to using custom dye cuts, an elegant stencil font, and topographical maps from the actual vineyards. This aesthetic creates an elegant wine series that’s ready to take you on your next adventure.