SLOW DAZE

Branding/Packaging for Andrea Larsen, a ceramicist based in San Francisco.

Slow Daze is a brand created for Andrea Larsen, inspired by 70’s packaging and early morning smoke sessions. Larsen is a ceramicist, who specializes in smokeware, located in San Francisco. As Larsen’s business is mostly on social media, digital applications such as icons and QR codes were used to give this “groovy” system a modern edge. The type palette was inspired by vintage Sainsbury packaging and expressive serif fonts. The color palette starts at an orange and fades out slowly to white to mimic how smoke gradients in air. A pop of teal is also added for smokeware sales and any additional information regarding care or donations with smokeware purchases.