BLOOMBERG
ARTS INTERNSHIP

Branding for Bloomberg Philanthropies summer arts internship program.

Bloomberg Arts Internship is an annual summer program powered by GPCA and funded by Bloomberg Philanthropies. Internships target high school students with an arts background/interest going into their senior year who are preparing to embark on a new chapter in their lives.

This logo mark combines multiple existing client assets to create a brand that feels artful, engaging, and unique. Using overlapping geometric shapes, a custom alphabet was created to spell out “ARTS.” This is paired with a bold san-serif font that compliments the geometric shapes used throughout. What’s left is an exciting and creative visual identity that represents the true spirit of the Bloomberg Arts Internship.